# Xtreme One Entertainment (XONI · OTC) - Curation

> Xtreme One Entertainment: Mixed Martial Arts is now a global sport, with more than 450 million fans and a market worth $11.3 billion. Xtreme One owns Xtreme…

- Full showcase: https://ai.curationcorp.com/showcase/Xtreme-One-Entertainment-88240
- Tags: Media & Entertainment, OTC, USA, Micro
- Last updated: 2026-10-06

## Overview

Xtreme One Entertainment owns Xtreme Fighting Championships, a mixed martial arts league running live arena shows for thousands of spectators and millions of TV viewers. Sales are generated from selling broadcast and streaming rights, sponsorships, tickets, hospitality, venue fees and merchandise, and its programming reaches nearly 100 million households across five continents. The next venture, acquisition of a 25-tournament youth 7-on-7 American football league, is under agreement to join Xtreme One and provide access to another fast growing global sport ahead of its Olympic debut in 2028. The argument is that MMA, unlike baseball or basketball, has no organised minor league feeding its biggest promotion, and XFC is stepping into that role. Additional upside comes from the 7-on-7 football acquisition, which gives the company an avenue into the youth sports boom and establishes a dual-vertical model. The market is yet to recognise the potential in the business. An independent valuation by BDO in 2025, using discounted cash flow and comparable-transaction methods, put the business's fair market value at around $50m, excluding the separate 7on7 Association, compared to a ~$10m market cap today.

## Bull case

- **Premier feeder league for one of the worlds biggest sports:** MMA has no minor league system, and XFC is built to be that development pipeline.
- **Untapped upside from flag football expansion:** 7-on-7 and youth flag football are the new minor leagues for the now-pro college and NFL ranks and is growing rapidly in the US, and globally, ahead of its Olympic debut in 2028.
- **Diversified revenue model and owned IP library:** $20M* back-catalog of more than 60 televised events is a major promotional engine for its broad revenue mix of broadcast deals, sponsorships, tickets and licensed merchandise. (*Independent valuation)

## Bear case

- **Company scale against well-funded rivals:** Competing for deals and eye-balls against much larger peers across live sports.
- **Growth depends on raising capital:** Growth in events and sports verticals requires fresh capital, so funding is the central issue.
- **Flag acquisition deal not yet closed:** Half the story rests on an acquisition that has not been finalised or integrated.

## Key risks

- **Company scale against well-funded rivals:** Xtreme One is a minnow next to other companies in the space. TKO Group, which owns the UFC and WWE, was formed in a 2023 merger valuing the two businesses at a combined $21.4bn. Whilst the XFC league is aimed at a different segment of the MMA landscape, it may still have to compete for sponsors, broadcasters and fighter talent against a rival with that level of financial firepower.
- **Growth depends on raising capital:** The expansion plan is funded by issuing stock, through a public offering open to ordinary investors alongside private placements. Each new share issued makes every existing share a smaller slice of the same company, albeit a growing one. Auditors note continued growth depends on this new funding. Live events cost money up front, before ticket and sponsorship cash arrives, so the gap between spending and income has to be bridged by investors.
- **Flag football deal not yet closed:** The second half of the story, youth 7-on-7 American football, is covered by a letter of intent rather than a completed purchase and thus not factored into the market cap by investors. Independent valuation work on the business excludes it entirely. If the deal falls away or is renegotiated, the company remains a single sport platform and loses the upside and cross-selling potential with sponsors, media rights and operations.

## Catalysts

- Fight Calendar : The next stretch is about proving the events business can repeat and scale. The company's own roadmap points to a run of arena shows in Q4 2026 across Argentina and Las Vegas, each one a chance to build ticket demand, sponsorship and streaming audience. Youth Football Close : The 7on7 Association acquisition is slated to close before YE 2026. Completing it would add a second sport, tournament entry fees and a fresh audience to sell to sponsors.
- 3 XFC Fights x 6 Football Events Per Quarter : 2027 is poised to be a breakout year with monthly MMA events and more than 30 football tournaments, a 5x increase in live sports content and events Media Rights Deal : Management targets signing a major media partnership as well as an unscripted series in 2027. A national rights contract would convert audience reach into contracted, repeatable income rather than event-by-event sales. Sponsorship Build-Out : The stated plan is to sell XFC and youth football to advertisers as one combined audience. Landing national brand sponsors would lift the highest-margin part of the revenue mix without adding much cost per event.
- Major Exchange Listing : The company targets moving from over-the-counter trading to NASDAQ or NYSE in the second half of 2027. A senior listing typically widens the pool of investors allowed to buy and can bring analyst coverage. Betting And Data : Plans include launching sports-betting operations around XFC and a biometric measurement app across both sports. Both would be new income lines built on events the company already stages.

## Highlights

- **Premier feeder league for one of the worlds biggest sports:** American football, baseball and basketball all run organised minor leagues that develop players before the top division signs them. MMA does not, even though it is one of the biggest sports in the world, with more than 450 million fans and a market worth $11.3 billion. The UFC has no formal development system or minor leagues of its own and XFC is built to own that pipeline into the UFC, with local tryouts feeding a televised series, then a tournament, then champions who can graduate to the big leagues. If the pipeline works, the value sits in owning the place where the next generation of fighters are discovered and celebrated when they get their shot in the UFC.
- **Untapped upside from flag football expansion:** Xtreme One's pending acquisition of the 7on7 Association would add a second vertical in youth football, a market valued at more than $20bn and forecast to grow around 40% by 2030, with flag football heading to the 2028 Olympics. The league runs 25 tournaments annually including recently introducing 5-on-5 and girls' flag formats, where participation is up 63% since 2019, alongside its core 7on7 events. The untapped potential is to leverage Xtreme One’s group media rights, streaming and game-film assets that can be sold through the same sponsorship and production network built for the XFC. BDO's $50.4m valuation of the business excludes this deal, so any value it adds sits outside the current number. The acquisition is still only a letter of intent, so completion isn't guaranteed, but a close would hand Xtreme One two sports properties running off one shared production and sponsorship engine, widening the pool of brands and broadcasters it has to sell to.
- **Diversified revenue model and Owned IP Library:** A single event makes money in multiple ways. Broadcast and streaming rights lead the revenue mix, alongside sponsorship, tickets, hospitality, venue fees and merchandise, with tournament entry fees added if the youth football league joins. Live sport now takes over 55% of broadcast spend, and the UFC's $7.7bn Paramount deal shows what these rights can fetch when scaled. Costs fall as the event schedule grows, since staff, equipment and the cage travel between events. XFC has built a library of footage over 20 years – itself valued at $20m – that can be relicensed, cut into highlights, or used to seed a streaming channel, and this IP catalogue grows with every show. Because Xtreme One own the rights outright, a distributor can deal with them directly, which is what makes a league this size worth their attention.

## Frequently asked questions

### How does a fight league actually make money from one night of fights?

A single event is sold several times over. Broadcasters and streaming platforms pay for the right to carry it, sponsors pay to have their logos inside and around the cage, spectators buy tickets and hospitality packages, venues sometimes pay site fees to host, and merchandise sells alongside. Management's intended mix puts media rights as the biggest single slice, followed by sponsorship, then tickets. Once a shoot is finished, the footage goes into the library, where it can be licensed again and again to new customers, so the same material keeps bringing in money long after it was first filmed.

### Why does mixed martial arts not already have a minor league?

Fighting grew up as a regional promoter's business rather than a league structure. The UFC signs experienced fighters with a winning track record from wherever it finds them, so unlike baseball or basketball there is no formal tier below it developing talent under one banner. Regional promotions exist, but they are fragmented and mostly local. That fragmentation is the gap the XFCe is aiming at, arguing an organised, televised development circuit is worth owning because the top of the sport depends on a supply of new names who have had multiple wins and dynamic finishes.

### Who else is in this business, and how big are they?

The obvious comparison is TKO Group, the listed owner of the UFC and WWE, formed when Endeavor combined the two. It operates on a completely different scale, illustrated by the UFC's multi-year $7bn media rights agreement with Paramount. Below that sit other promotions such as PFL and LFA and other regional circuits, plus boxing promoters competing for the same broadcast slots. Xtreme One is a very small operator in that field, positioning itself as a supplier of talent rather than a direct rival, a strategy endorsed by the UFC.

### What is the independent valuation from BDO?

BDO, a top-10 global accounting firm, carried out an independent third-party valuation of the business in 2025. It used two standard methods: a discounted cash flow, which values future cash the business is expected to generate, and a guideline transaction approach, which looks at what similar businesses have sold for. Those pointed to an enterprise value of $51.0m and $49.7m, giving a fair market value of $50.4m, with an equity value of $46.1m and $0.32 per share. The valuation excludes the 7on7 Association, whose value would come later, as well as the $20m IP library of televised and commentated fights from 20 years and more than 60 events in Latin America and the U.S.

### What is the size of the markets Xtreme One is targeting?

The company points to two markets. MMA is put at $11.3 billion globally with more than 450 million fans, yet it doesn't have an established minor league to develop new talent, a gap XFC is positioning itself to fill. The pending acquisition of the 7on7 Association would add youth football, a US market said to be worth more than $20 billion and growing around 40% by 2030, helped by flag football's inclusion in the 2028 Olympics.

## Disclosure

Xtreme One Entertainment is a client of Curation and pays for this showcase. This is information, not investment advice. Capital is at risk.