Bumble Inc. (BMBL · NASDAQ)
Life Beyond Swipes
Bumble runs the dating apps where users pay monthly for extra features, and it is now trying to move people off endless swiping and into real-world group meet-ups.
Bull case for Bumble Inc.
Group meet-ups open a wider market
Meeting in small groups reaches people who want friends, not only dates.
Paying subscribers fund the reinvention
Recurring subscription income gives the company money to rebuild its main app.
Founder-led shift away from swiping
The founder returned as chief executive and is personally driving the redesign.
Bear case for Bumble Inc.
Replacing the swipe could break what works
Paying users joined for swiping, and changing it may push them away.
Real-world events are harder to run
Organising drinks and dinners costs more and scales slower than an app feed.
Tinder is chasing the same idea
The largest rival is also pushing in-person events, so any advantage is narrow.