Burberry Group plc (BRBY · LSE)

ConsumerLSEUKMid-cap

Back In Fashion

The 170-year-old British luxury house behind the trench coat and the check scarf, rebuilding itself around the products it is famous for.

Burberry Group PLC

BRBY: LSE

1033.50 GBp

-21.50%

year to date

Market Cap£3.57B

Avg Volume855.24K

PriceGBp1,033.50+0.78%

P/E Ratio169.89ttm

Pricing delayed 20 minutes Sep 22, 2026, 12:00 AM

Trench coats and scarves buyers already associate with Burberry
Owning two categories outright gives Burberry a product story rivals cannot easily copy.
Own shops and website capture most sales
Selling direct means Burberry keeps the full price and controls how customers experience the brand.
Cost cuts widen the profit per pound of sales
A permanently smaller cost base means each extra pound of sales drops through to profit.

Tourist shopping can vanish without warning
Conflict or travel disruption can empty flagship stores in Europe with no notice.
Heavy dependence on Chinese shoppers
A large share of sales rests on one country's consumer confidence and travel habits.
Turnarounds in luxury take years and can stall
Brand recovery depends on taste, so progress can reverse before the profit target arrives.